Veronica is a self-motivated professional with more than 12 years of marketing experience in the healthcare and technology industries, with expertise spanning strategic and tactical marketing planning and execution. Veronica has developed and managed lead generation campaigns, print and online advertising, corporate events, sales collateral, direct mail, and email marketing to deliver a steady stream of qualified leads for organizations.

In addition to managing various marketing activities, Veronica was the subject matter expert for implementing the marketing automation software Eloqua. She has configured and built optimal functionality in various marketing automation software for lead nurturing campaigns.

Veronica thrives on challenges, particularly those that expand the client’s reach with data-driven marketing. Her excellent organization, communication, and project management skills, combined with her attention to detail and understanding of digital marketing operations, make her an exceptional marketing specialist.

She has worked in-house and as a freelancer for B2B and B2C companies in several industries. She holds a BS in Marketing and International Business from Northeastern University in Boston, MA. In her free time, Veronica enjoys traveling and taking advantage of the outdoor activities Colorado offers, including camping, hiking, and skiing.

If you could invite one person to lunch, who would it be?

I would invite Shakira. We’re from the same town in Columbia. It’s fascinating how hard she worked to accomplish her dreams. Now that she’s successful, she’s working just as hard to give back to her community. Shakira’s humanitarian and advocacy work is focused on universal education and early childhood development. She remains true to her values and cares for the well-being of those less fortunate.

What is your favorite quote?

“Success is how high you bounce when you hit bottom.” – George S. Patton