Melodie is the CEO and owner of Crazy Good Marketing (CGM). CGM is a national, full service offline and online marketing agency that delivers crazy good results with a twist. Stir, don’t shake…We are not your traditional brick and mortar firm…ok, you can shake too. We are a team of seasoned employees, free agents and partners that enable CGM to bring together all the right talent, seasoned in all the right ways, to quickly deliver on your marketing needs. We become your marketing team. With your flexibility and genius talent, we always keep it fresh and cutting-edge, and you can count on high performance.
Melodie leads from experience, having personally worked with numerous clients to create top-performing top brands, and has served in leadership roles in sales, marketing and product. Most recently, she served as the Chief Marketing & Product Officer for ProfitStreams, a closed-loop marketing SaaS solution provider serving merchants. Prior to launching her own company and becoming an entrepreneur, Melodie served as SVP of global marketing and sales operations and SVP of transport services for Level 3 Communications, was a global practice leader and industry analyst with Telechoice, and held marketing and product leadership positions with WilTel Communications, Sprint Corporation and US WEST (now CenturyLink).
She has managed businesses with profit and loss accountability of up to $1 billion and operating budgets greater than $35 million; developed, launched and managed more than 150 products and services; led and implemented comprehensive marketing strategies spanning consumer and small to large businesses; sold through direct and indirect channels; drove eCRM and systems development; and managed technical and non-technical staffs throughout the U.S., Europe and Asia. Melodie graduated magna cum laude with a Bachelor of Science in Business Administration in marketing, management information systems and management science from the University of Missouri-St. Louis.
If you could invite one person to lunch, who would it be?
One? There are so many people I’d love to have the opportunity to learn from. I’d love to have lunch with Gandhi, Martin Luther King, Plato, Marie Curie, Queen Victoria, Warren Buffett, Jeff Bezos, Elon Musk, Barack Obama, Albert Einstein and Jessica Alba.
What is your favorite quote or quotes?
“You make a living by what we get. We make a life by what we give.” Falsely attributed to Winston Churchill.
“The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.” Helen Keller
“A winner never quits and quitter never wins.” My mom said this to me over and over again growing up.
What is the funniest thing someone has said to you?
When I worked at Sprint, we were building a new billing system. A user sent an email stating requirements for the billing system to support functionality that allowed “billing in advance, current billing and billing in the rears.” Needless to say, it became the project mantra.