Michael is a marketing strategist who consistently challenges the status quo. He solves complex problems by taking a data-driven approach that translates often obscure marketing challenges into clear and informed solutions. His approach often results in a higher sense of clarity for the client in regards to their own goals, as well as a deeper understanding of their customers. In addition, as one of our team leads, he also brings the unique experience of being formally trained in leadership by the world’s most influential tech company: Apple. As a leader, he strongly believes in building teams that function as communities, which aim to inspire purpose and meaningful results for our clients.
Throughout his career, Michael has worked in a variety of marketing roles within agencies, brands and nonprofit organizations. He has been responsible for both B2C and B2B marketing functions in the outdoor sporting goods, technology, medical bracing, and broadcast television industry. He has managed campaign budgets from as little as a few hundred dollars to larger annual marketing budgets of 2.3 million. With this in mind, he understands the importance of making every dollar invested count and is not afraid to blur the lines between marketing, sales, product management, information technology and operations in order to insure results.
Michael earned his BS in Marketing at the University of Florida in 2008. He is a bilingual, native Spanish speaker who has experience marketing to the Latin American demographic as well. You’ll find that his ambitious nature extends beyond professional life. When he is not working, he can typically be found outdoors chasing big hairy audacious goals, whether on foot or on his bicycle.
Michael’s brand and relationship experience includes: AARP, Apple, Boa Technology, Burton Snowboards, Black Diamond Equipment, Cabela’s, DirecTV, DonJoy, Scott Sports, The North Face, Trek Bicycles and UnitedHealthcare among others.