Meghan brings more than 20 years of marketing communications experience to Crazy Good Marketing‘s clients. She is a skilled specialist with a passion for storytelling, as proven by crafting award-winning campaigns across food, health and wellness, agriculture and technology. She is highly proficient in transforming business and industry insights into persuasive content that establishes brand awareness, builds loyalty and improves the customer experience.
Meghan most recently served as the Executive Director of Consumer Marketing with the National Cattlemen’s Beef Association (NCBA). In this role, she was the strategic lead directing the “Beef. It’s What’s for Dinner.” national marketing campaigns, overseeing a $22 million budget and an integrated team of 20 professionals. While working for America’s beef farmers and ranchers, she transitioned this iconic campaign to a wholly digital platform. She also helped guide crisis communications, media relations and content creation along with influencer and supply chain engagement.
Prior to working for the NCBA, Meghan worked with several global public relations agencies. In these roles she achieved measurable results executing strategic communications plans for B2B and B2C clients in the technology, financial, real estate and hospitality industries. Clients included IBM, Western Union, Forest City (now Brookfield Properties) and Intrawest Resorts (now Alterra Mountain Company) among others. During her career Meghan has received several prestigious communications awards, including highest honors from the National Agri-Marketing Awards, the Golden Agriculture Relations Council and a Public Relations Society of America Silver Anvil award.
Meghan earned her bachelor’s degree in Public Relations and Political Science from Westminster College in New Wilmington, PA. An East Coast native, Meghan has maintained the fast-paced hustle of New York City while quickly adapting to Rocky Mountain sensibilities. She is an active member of her community and a passionate advocate for the Rocky Mountain Down Syndrome Association.
If you could invite one person to lunch, who would it be?
What is your favorite quote?
“You don’t make progress standing on the sidelines whimpering and complaining. You make progress by implementing ideas.” Shirley Chisholm
What is the funniest thing someone has said to you?
My daughters first joke – “Why did the chicken cross the playground? To get to the other slide.