Jessica brings more than 10 years of professional graphic design experience to Crazy Good Marketing. When designing, she uses a collaborative, humanistic approach to problem-solving to meet the needs of her clients. Jessica incorporates user experience (UX) principles to design all types of media, including packaging, printed brochures, sales slicks, environmental graphics, websites, emails, animated ads and more.
Jessica has worked with both B2B and consumer products. Several of her packaging designs currently appear on shelves in stores, including Wrigley gum and Puffs® facial tissue. During her career she’s collaborated on projects with stakeholders in many different roles, including human resources, internal communications, sales, marketing, UX and product teams and C-level executives.
Jessica served as the lead designer for the brand launch of Saas company ConstructConnect. Her duties included directing the creative work and managing a $250k project budget for ConstructConnect’s debut trade show experience.
When Jessica isn’t designing, she’s usually creating art, including serving as contributing artist for several temporary exhibits for the City of Cincinnati. She loves traveling and has visited six of the world’s seven continents, including Antarctica. Jessica loves learning about cultures that are different from her own and has visited museums all around the world.
Jessica lives with her husband and cat in Cincinnati, where she drives an art car nicknamed “The Carsmonaut.”
If you could invite one person to lunch, who would it be?
NK Jemison. I’m a huge science fiction fan and I think she is revolutionizing the genre
What is your favorite quote?
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”