Dara is a data driven digital marketer who specializes in SEO and SEM for both B2B and eCommerce companies. Dara has helped B2B companies overcome Google penalties, implement schema, and decrease PPC costs by over 50% while maintaining their flow of qualified leads. She has also helped eCommerce companies both large and small increase their sales through Google Shopping, Amazon Advertising, and organic rankings. She is Google Analytics and AdWords certified and uses data available to help drive positive changes for companies. When the data does not exist, Dara can help you implement custom tracking using Google Tag Manager.
Dara has worked both in-house and as a freelancer for a variety of companies including ERP software companies and consulting firms, interior design teams, start-up eCommerce companies, and large eCommerce companies. She also owns her own eCommerce company that creates CBD infused products. Dara has her Bachelor of Science in Marketing from the University of Minnesota Carlson School of Business.