A strategic thought leader, Benita has focused the majority of her career working on consumer-packaged goods, across B2B and B2C audiences. She has overseen countless traditional, digital and cause marketing campaigns, from complex website development and social activations to integrated campaigns including live televised events and consumer promotions.
A lifelong marketer, Benita has successfully helped spark conversations between brands and their customers, and developed programs that establish and nurture engaged user communities. Backed with insights from data and analytics, Benita is passionate about crafting strategies that enable effective, targeted communications that drive awareness and enthusiastic interaction. Her experience in both agency and client side roles provides a unique perspective when assessing campaigns and navigating client needs.
Leading award-winning initiatives including Playtex® Baby’s website redesign and CRM program and S.Pellegrino™ Fine Dining Lovers, Sparkling Conversations, Benita has strategically developed campaigns that span dozens of countries as well as those that reach audiences closer to home. Benita lives and breathes marketing and is excited every day as the marketing landscape continues to evolve, fueling her strategic thinking to deliver plans that drive profitability and growth for her clients.
Benita’s brand and relationship experience includes: Centrum Vitamins, ChapStick, Playtex Baby, Tyson Foods, S.Pellegrino™, Perrier, Marriot Rewards, Dunn & Bradstreet, PetSmart and Children’s Hospital Colorado and Mark Walberg, Cindy Crawford, Maria Menounos, Eric Ripert and U2 among others.