Barbara

Barbara
Sr. Marketing Specialist | PR
 

In a career spanning more than 25 years, Barbara combines strategic insights with tactical prowess and attention to detail to provide outstanding results for clients.

Her accomplishments include organizing and executing a New Mexico trade mission for water technology companies to Israel. The mission was one of the largest organized from the US and led to major relationship development.

She has managed high-tech PR teams at Regis McKenna Inc., Gray Strayton International Inc., and Hill+Knowlton Strategies, with clients including Intel Corporation’s microprocessor and microcontroller divisions. She launched SDA Systems, later Cadence Design Systems; launched SynOptics, the company that introduced hub-based internet and made internet connectivity practical for office environments; led the team that worked with Novell Inc., when it launched its major push to establish credibility for PC-to-PC networking; helped define the relational database market as lead PR consultant for Ingres; and acted as interim marketing communications director for INGRES and a division of Lucent Technologies Inc.

She founded a high-tech marketing and public relations agency in 1989 and built it into a company with $1M in annual revenues where, among other accomplishments, she launched Marvell Semiconductor Inc., and TERESA.

She excels at writing and editing web and print media content as well as newsletters, internal communications and speaker proposals. She has written three books and edited five others, prepared hundreds of technical and sales presentations, and coached more than 50 presenters for various functions.

For the last 15 years, she has expanded her experience in real estate and retail sales, where she has consulted with companies including day spas, event centers, and real estate sales and management after co-founding and running a popular spa in Corrales/Albuquerque. She has coached executives looking for funding at VC and angel functions in both Silicon Valley and New Mexico, where she was an active angel investor for four years.