We’ve all seen “sponsored” posts while scrolling though Facebook or Twitter. As a business, you may be wondering, “Are those ads worth the money? Do people still engage even though they’re “sponsored”?”
One of the distinct advantages of marketing though social media is that all ads are pay-per-click (PPC). This means that you only pay something when someone actually notices your ad and clicks on it. How much this costs can vary, but the average click is usually between $0.24 and $0.66 on Facebook, and anywhere from $0.50 to $10 on Twitter. This isn’t a large amount for advertising that will be put in front of thousands of engaged users, and the best part is you can pinpoint exactly which users see your ad. Age, location, gender, interests, education level, and really anything else people share on their Facebook profiles can help you target the potential customers you really want.
Say you pick the perfect audience and set a generous budget to put the ad in front of your target. Placement of ads on Facebook will be is marked “sponsored”, which begs the questions, “Will it get noticed?” “Will being a sponsored ad cause a negative reaction?” Surprisingly, most people aren’t bothered or even notice if a post is sponsored. Plus, if they don’t engage the post, you don’t pay, and they still see your ad. It’s brand exposure! When advertising on Facebook, your ad will be seen on Facebook, Instagram, and in their ad network, which contains trusted and authorized websites that display your ad to your targeted audience when they visit. Now that’s good marketing.
When it comes to determining if social media ads are worth it for you, consider your audience. If they are active on social media (hint: they are), find where they are most active, and consider targeting them with promoted posts. For a small amount of money, you can see if your audience is engaging and responding to your ad.
Today, it can be argued that social media is more popular than face-to-face conversations. Reach your customers where they spend a great deal of their time.