Blogs. We’ve almost all read at least one. Most of our businesses probably have one. We all want people to read what we have to say, and creating valuable content that others are interested in is an extremely important marketing strategy. But, what if you are having a conversation with yourself? No content can provide its full benefit if it isn’t persuasive and engaging so that people actually read it. There are many ways to write your content so it is compelling to be read, and we thought we’d share a couple of key first steps that can help significantly:
- Create a headline that captivates readers’ attention
As businesses, we have only a fraction of a second to catch potential customers’ attention online. The headline you choose must disrupt their scrolling and generate interest almost instantly. With such a short amount of time, being specific is essential to people actually clicking your link. Keep your call to action in mind, and make it clear in your headline.
- Use Emotion
The most effective way to change people’s minds is to make them feel something new or differently. For some businesses, using emotion will be easier than for others, but we all make an impact and have a “why” behind our business.
As a writer, you can make the presentation of product or service be expressed through emotions. For example, what is the pain/gain of what you offer? Pain and gain can both be expressed through the lens of emotion. You are solving something and it feels good to have it solved. For examples, food satisfies hunger, software helps improves a process – fewer errors, lower costs, happier customers, marketing, a complex function, helps generate leads..helping with more revenues, faster.
- Pick a Clear Objective for your Writing
When you are writing, always go back to your original goal of the piece. Why are you writing it? Who are you writing it for? Where will the reader be when they are reading it? Make sure you have a clear path set for yourself before you even begin writing. In your writing have a clear call to action, but do so without being “salesy.”
With our services, we team with our clients. We want to complement what you do yourself, and we are here to help you learn and grow in your marketing skills.
So, when you are writing, your objective also must show through as something you, the writer, truly believe in, and are passionate about. If you don’t fully believe in the benefits of something, don’t write about it. Make your readers passionate about it too!